Hyundai – Meet the Templetons
Commercial
Nov 2011
Directed by Nicholas Carlton & Shaun Crawford
Cinematography by Shyam Ediriweera
Edited by James Lawler
Hyundai via creative agency Innocean commissioned directors Nicholas Carlton and Shaun Crawford to produce a series of three online films promoting the new 2012 Santa Fe family car. With the help of a documentary crew and hidden cameras, the films captured the experience of three families and their use of the Santa Fe over the course of a week. The campaign was launched successfully across the internet including on Facebook, YouTube, KidSpot and MamaMia.com.au and was a fully interactive experience for consumers.
