Real people star in Hyundai's 2011 and 2012 summer retail campaigns.

Hyundai and their agency Innocean approached me to direct and produce their 2011 and 2012 advertising campaigns. The ads feature real people and depict how the Hyundai cars integrated into their lives. The brief was to capture real and honest moments. The challenge was to design compelling ads around real people who had no experience in front of the camera and without any scripts.

Director / Editor / Producer – Nicholas Carlton
Agency: Innocean
Production Company – Crank Films

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