Project
Budget Explainers
Year
2020 - 2022
Client
Australian Greens
Services
Social Media Content, Copywriting, Production
Overview
In previous years, the Greens have found it difficult to engage with the public on the Federal budget. Budget week is typically dominated by the government of the day and the leader of the opposition's budget in reply speech. Budgets are wonky, technocratic documents that don't easily lend themselves to exciting creative possibilities.
Results
CHANGECRAFT creative director Nicholas Carlton set out to turn all that around and create a communications piece that people would want to share. Starting with the "rice video" in 2020, these annual explainers have been a huge hit online. Within 24 hours of launching, the "rice video" had reached 1 million organic views on Facebook alone. The video was estimated to be seen by more people online than the leader of the opposition's budget reply speech!
Adam explains the budget with rice!
The Trickle Down Lie
Kids react to the budget
Budget Explainers