Project
Brand Platform
Year
2021
Client
Australian Greens
Services
Strategy, Branding, Design, Photography, Animation
Overview
Nick led the development of the Greens brand platform which was launched in 2021 ahead of the federal election. The brief was to create a brand platform that was people-focused, youthful and diverse. It had to reflect a diversity of voters from all demographics with a particular emphasis on a growing Gen Z cohort.
Results
The brand platform was launched with the 2021 WA state election and rolled out nationwide ahead of the 2022 Federal Election. The platform has been hugely successful and widely adopted across the party, with all subsequent election campaigns making use of it.
Original photography was utilised to celebrate the diversity of identities across Australia.
Brand Platform